The genre focuses on male same-sex love , as created primarily by gay men for a gay male audience. Bara can vary in visual style and plot, but typically features masculine men with varying degrees of muscle, body fat, and body hair , akin to bear or bodybuilding culture. While bara is typically pornographic , the genre has also depicted romantic and autobiographical subject material, as it acknowledges the varied reactions to homosexuality in modern Japan. The use of bara as an umbrella term to describe gay Japanese comic art is largely a non-Japanese phenomenon; the term is not used within Japan, and its use is not universally accepted by creators of gay manga. The term was revived as a pejorative in the late s concurrent with the rise of internet message boards and chat rooms , where heterosexual administrators designated the gay sections of their websites as "bara boards" or "bara chat". Today, bara is often used flexibly as an umbrella term to describe a wide variety of Japanese and non-Japanese gay media featuring masculine men, including western fan art , gay pornography , furry artwork, and numerous other categories.